Luís Barros is the charismatic proprietor of Quinta da Avessada and creator and host of the Enoteca Douro experience in Favaios, a village renowned for its centuries-old winemaking and bread-baking heritage. Born and raised in the rolling landscape of the Douro Valley, Luís has become one of the most recognizable cultural ambassadors for the region, celebrated for his storytelling, hospitality and deep commitment to preserving local traditions. 

With a passion for sharing the Douro’s unique identity, Luís transformed the historic family estate of Quinta da Avessada—set within the UNESCO-designated Alto Douro Wine Region—into an immersive cultural destination. Visitors are welcomed with warmth, humor and memorable performances as Luís guides them through the traditions of Moscatel wine production, the agricultural life of the region and the enduring cultural legacy of the valley. His engaging hosting style has made Quinta da Avessada a beloved highlight for travelers, particularly those exploring on Viking’s Portugal’s River of Gold voyages. 

Luís is equally devoted to maintaining local customs, including Favaios’s traditional bread-making practices, which are featured in regional tours and celebrated in the Wine and Bread Museum. Through his work, he has helped cement Favaios as both a guardian of rural Portuguese culture and a destination for authentic Douro hospitality.