Cookie Policy

WHAT IS A COOKIE?

“Cookies” and similar technologies are small files of letters and numbers that are downloaded onto your computer, mobile or other handheld device when you access certain websites, to allow that website to recognise your device.

There are a number of different types of cookies, for example:

  • Cookies set by the owner of the website you are viewing. These are called “first party cookies”.
  • Cookies set on that website by another company, such as a partner website. These are called “third party cookies”.
  • Cookies that last only while you are viewing the website. These are called “session” cookies.
  • Cookies that last for a longer time in between visits to the website, which are called “persistent” cookies. For example, this type of cookie will remember settings you used for previous visits to a website and apply them when you come back to it, so you can browse more easily.
  • Certain types of cookies that need to be placed on your device for a website to work properly. These are called “essential cookies”.
  • Other types of cookies that aren’t essential but can be helpful – for example, cookies can be used to enable you to see video content on a website, or to show you relevant adverts based on your preferences and interests, or to enhance the performance and functionality of a website, personalise the website, and improve your experience of using it.

 

HOW DO WE USE COOKIES ON THIS WEBSITE?

When you visit the Viking TV website, we use cookies to:

  • identify the computer or device you’re using,
  • provide you with a good experience while you browse the website,
  • allow you to make full use of the online experience available on the website by remembering the choices you made for your next visit and personalizing your experience,
  • understand your interests and preferences, so that we can show you marketing offers and adverts that we think will be relevant to you, and
  • collect statistical information about how visitors use the website - such as the searches they make or their preferences - so we can improve the way it works and measure the success of the competitions and campaigns that we run.

If you change your mind after you’ve accepted our cookies, you can update your cookie preferences at any time by clicking on the Manage Cookies link  and in the footer of this site. You’ll also find an option within your internet browser to clear cookies that have already been set – use the help feature in your browser to see how.

Cookie settings in Internet Explorer

Cookie settings in Chrome

Cookie settings in Safari

Cookie settings in Firefox

If you don’t accept certain cookies, some features of our website won’t work such as saved passwords for registered users. 

 

TYPES OF COOKIES WE USE

Here are the types of cookies our website uses, and some more details about what they’re used for:

Essential cookies

These cookies are necessary for our website to function properly and to make sure you get the best possible experience on our website. For example, our essential cookies enable basic functions like page navigation and access to secure areas of the website.

COOKIE NAME
DESCRIPTION
DURATION

Viking Site Cookie

This cookie is used to improve guest experiences on our sites such as enabling to save login details for registered guests, if requested.

Session

Tealium Privacy Manager

This cookie is used to store guests’ privacy preferences after they have opted into or out of site cookies. This means we won’t have to keep asking you for your consent to cookies each time you visit the site (although you can always change your preferences [here]).

Persistent,

6 to 12 months

Tealium Tag Manager

This cookie is used to enable and disable Adobe and Google Analytics and to inject third party technology solutions on to the site and to pass them site visitor data. It must be switched on for these cookies to work. 

Persistent,

6 to 12 months

 

Analytics cookies

These cookies help us understand how our customers are using the website, so we can make improvements. We also monitor which of our marketing activities generates visits to our websites using such cookies. We use this data to reward our partners if you make a booking with us.

COOKIE NAME
DESCRIPTION
DURATION

Google Analytics

This cookie shows how visitors to the website are using it, including the content viewed and the path through the site taken. It helps us analyse visitor information such as browser usage and new visitor numbers, which means we can improve the website and your online experience and make our marketing campaigns more relevant.

Persistent,

12 months

Adobe Analytics

This cookie also shows us how visitors to the website are using it, including the content viewed and the path through the site taken.

Persistent,

6 months

PiWik

This cookie is also used to collect and store data about visitors to our site—what they do, when they use the website, and how they interact with the content on it. The cookie allows us to monitor traffic data and is only used to ensure that site performance can be maintained.

Persistent,

6 months

 

Marketing cookies

Marketing cookies can be used by us and our advertising partners. They allow us to interact with you once you’ve left our website – for example, by showing you adverts that relate to what you searched for when you last visited our own site. We also work with advertising networks (who use cookies to collect information on your preferences, meaning we can show adverts tailored to you) and third-party ad servers and networks (who serve Viking advertisements on our behalf).

COOKIE NAME
DESCRIPTION
DURATION

Google Analytics

This cookie shows how visitors to the website are using it, including the content viewed and the path through the site taken. It helps us analyse visitor information such as browser usage and new visitor numbers, which means we can improve the website and your online experience and make our marketing campaigns more relevant.

Persistent,

12 months

Facebook

This cookie allows us to show our adverts to you and to people like you when you are on the Facebook platform.

Persistent,

24 months

 

Google Ads and Yahoo

These cookies allow us to show advertising within the relevant company’s search results and inform us if someone saw that advert and then came to visit our website.

Persistent,

1 to 12 months

DoubleClick

This cookie helps us to build target audiences using the information collected by the Google Analytics cookie we described above, to show advertising on other websites. We can also track the effectiveness of the advertising we show to those audiences, to understand what people who see our advertising subsequently do on our website.

Persistent,

24 hours to 23 months

Adobe

This cookie matches our website visitor data with additional data, such as whether the user’s browser supports cookies, to help us better target our advertising.

Persistent,

6 months

iSpot

This cookie helps us to show advertising by matching a user’s web visits to television advertising.

Persistent,

24 months

Salesforce

This cookie registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.

Persistent,

7 months

 

 

Cookies related to video content

The following third parties also use cookies on our website in relation to the video content you watch:

COOKIE NAME
DESCRIPTION
DURATION

Vimeo

We embed videos on our website from our official Vimeo channel. When you press play, Vimeo will drop cookies to enable the video to play and to collect analytics about how you interact with that video.

Vimeo provides their own information on the Vimeo video player:

 

Vimeo video player: Vimeo’s embeddable video player uses first-party cookies that we consider essential to the video player experience. We do not use third-party analytics or advertising cookies when our video player appears on a third-party website, unless (i) the website visitor is logged in to their Vimeo account and (ii) the user who embedded the video has not implemented the DNT Parameter. Please note that a third-party website may place cookies of its own. We have no control over third-party websites or the cookies they set.

 

https://vimeo.com/cookie_policy

Persistent,

7 days to 24 months

YouTube

We also embed videos on our website from our official YouTube channel. YouTube will set cookies on your device once you click on the YouTube video player. These cookies are used to detect and resolve problems with the service, remember video playback preferences and to keep statistics of what videos the user has seen.

Persistent,

12 months to 17 years

BBC America cookies – LiveRamp Inc., Nielsen, and Full Circle Studies

 

TED Talks cookies – Media.net

Videos are also embedded on our site from our cultural partners such as BBC America and TED Talks. When you click on those videos, the cultural partner will drop cookies to enable the video and register and collect analytics about how you interact with it such as timestamp and number of visits, average time spent on the website and what pages have been loaded. This information is used to provide reporting about the demographic composition of the website, unique visitors, or reach of a particular ad campaign as well as to optimize advertisement relevance and display targeted ads.

 

Persistent,

13 to 57 months

 

 

Finally, do you receive the Viking.TV livestream reminder e-mails? You can opt-out of receiving those emails at any time by clicking the “unsubscribe” link available in each marketing email that we send you.

 

Update of this Statement on Cookies

We may update this Statement from time to time. Please review this Statement regularly for changes.